"Did you hear the one about the butcher, baker and candlestick maker?"
This one doesn’t end how you think.
Meet the cast in turn. The butcher, baker and candlestick maker.
Bob the Butcher
Thinks his snags are legendary. He’s got opinions on spice ratios and how fat should be folded, not minced.
Andre the Baker
Swears by cold butter and warm ovens. His croissants sell out by 9am on market day.
Cathy the Candlestick Maker
Hand-pours every candle with a different scent. The “Lemon Myrtle + Eucalyptus” one smells like bushwalks and grandmas.
Now back to that opening line...
“Did you hear the one about the butcher, baker and candlestick maker? They write and sell short PDFs as a side gig.”
Not a joke.
Not a fairytale.
Just real people making PDFs that pay.
Because if a butcher can do it between sausages,
And a baker can do it before sunrise,
And a candlestick maker can do it between pours...
Then almost anyone can do it.
So what's the payoff?
It’s a creative outlet from the usual grind.
Writing is super easy when working with AI (not “by” AI).
You can turn a Google Doc into a PDF in under a minute.
Publishing to a platform like Gumroad is stupid-simple.
Short PDFs sell — especially when they solve a real problem.
And the extra income? Monica Hebert sold $1,000 worth in her first month.
Want to try it yourself? Here's your free guide:
Why 'puddles'? I explain that inside the PDF. (You’ll like it.)
Let’s get your first PDF written, published, and earning, by this weekend.
– Mike
PS: You don’t much to get started. You just need a puddle, and a PDF.